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Hi Octavio, interesting question as usual, and I agree with David, Rob, and many other responses here. Vision and Mission, and I include values in here, are defined by company culture
http://www.linkedin.com/answers/management/organiz...
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The first thing you need to do is realize what both the corporate branding strategy and your own personal branding strategy are. If they don't align, then you should start looking
http://www.fastcompany.com/1692444/competing-prior...
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You have to start looking at the Internet as the global talent pool. You have to have an online presence, and therefore you have to manage it for the rest of your life if you want
http://www.fastcompany.com/1692444/competing-prior...
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