Examples of Sociocultural Factors?

Answer

Sociocultural factors are the larger scale forces within societies and cultures that affect the thoughts, behaviors, and feelings of individual members of those societies and cultures. Examples of sociocultural factors include aesthetics (appearance), language, law, politics, religion, values, attitudes, social organizations, reference groups, family, a persons role and status in their chosen society, technology and material culture. These issues can become very important for small business owners, because they need to target their promotions based on the sociocultural factors that are at play. For example, when a society or culture has a higher percentage of individuals that have attended post-secondary institutions it is reasonable to assume that using more details and explanations when promoting a product is acceptable.
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