Why Nike Uses Endorsements & Sponsorships.?

Answer

Knight, a former University of Oregon track athlete, and his coach Bill Bowerman started Nike in 1964 under the name Blue Ribbon Sports. The company became globally recognized for its "swoosh" logo and its trademark slogan "Just do it. The first
source: www.ehow.com
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Like many different companies, Nike uses endorsements and sponsorships to help promote their business. This helps keep them in the public eye. By doing so they ...
Knight, a former University of Oregon track athlete, and his coach Bill Bowerman started Nike in 1964 under the name Blue Ribbon Sports. The company became globally ...
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