Advantages and Disadvantages of Production Concept?


Advantages of product concept is that extensive research of a target audience is not needed and products do not need a lot of well planned marketing campaigns which saves money. A disadvantage of product concept are that some audiences for the product will be neglected. Also, advertising opportunities might be missed by not carrying out detailed research about your target audience.
Q&A Related to "Advantages and Disadvantages of Production Concept..."
advantages; 1) consumers favour products that offer the most quality. 2) assumption that well made products will win admiration of consumers. 3)assumption that quality products sell
TurboB. said: 1. Do your own homework! 47 months ago.
I would keep them together and focus on amplifying the core brand. If you disperse them you have to build a personality and awareness for each one separately, which is inefficient
Advantages: good distance, accuracy
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