What are the advantages and disadvantages of market segmentation?


The advantages of market segmentation are that a company can market their products to a certain type or group of customer and the company can better fulfill the marketing plan objectives. The disadvantages to market segmentation are: the cost is higher to market to a small group, it takes time to target that group, and mistakes can be made targeting a smaller group of customers.
Q&A Related to "What are the advantages and disadvantages of..."
market segmentation is useful when you have limited resources to deploy, so you need to make sure you're tapping the correct niche to be able to hit your targets on schedule. on the
One simple drawback of market segmentation is it might restrict the potential customer base that a company/ a brand can reach. There are some reasons to support segmentation might
Biggest disadvantage is oversegmentation - the the segment is simply too small to be addressed economically or meaningfully. The benefits of relevance and cost efficiency of segmentation
Inventory is costly to hold and manage, and transactional marketing aids the process of getting inventory out the door more quickly. A prominent merchandise display near the front
About -  Privacy -  Careers -  Ask Blog -  Mobile -  Help -  Feedback  -  Sitemap  © 2014 Ask.com