What are the advantages and disadvantages of market segmentation?

Answer

The advantages of market segmentation are that a company can market their products to a certain type or group of customer and the company can better fulfill the marketing plan objectives. The disadvantages to market segmentation are: the cost is higher to market to a small group, it takes time to target that group, and mistakes can be made targeting a smaller group of customers.
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advantages. effective allocation of resources. products and services are toloured to meet the requirements of the consumers. helps in identifying markets which have the potential
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