What is the Coca-Cola Company's pricing strategy?


The Coca-Cola Company has been very consistent with their pricing strategy over the many years they have been in business. Because they have a strong competitor, they have to keep their prices in line to compete. The ultimate goal of the company is to maximize shareholder value. The will often reduce the price of their products when entering new markets. They do this to raise brand awareness and face the competition. Once they are established, they move the prices back up to position themselves as a premium product.
Q&A Related to "What is the Coca-Cola Company's pricing strategy..."
competition based pricing strategy.
Coca Cola Current Price (10/24/2008) 41.61,
I ask because in Whaley Bridge there are two shops within site of each other selling cans. One double the price of the other and both shops are legitimate. The more expensive shop
The pric
About -  Privacy -  Careers -  Ask Blog -  Mobile -  Help -  Feedback  -  Sitemap  © 2015 Ask.com