What is the Coca-Cola Company's pricing strategy?


The Coca-Cola Company has been very consistent with their pricing strategy over the many years they have been in business. Because they have a strong competitor, they have to keep their prices in line to compete. The ultimate goal of the company is to maximize shareholder value. The will often reduce the price of their products when entering new markets. They do this to raise brand awareness and face the competition. Once they are established, they move the prices back up to position themselves as a premium product.
Q&A Related to "What is the Coca-Cola Company's pricing strategy..."
competition based pricing strategy.
Coca Cola Current Price (10/24/2008) 41.61,
The price of one pallet of Coca Cola is unpublished. Try calling 1.800.GET COKE (800.438.2653) Most companies hide wholesale prices. report this answer. Answered by kgb agent Leah
Pretending that the new coke is the old classic recipe.I grew up with the old coke and there's a whole difference between the taste.it aint the old coke.it sucks.
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