Coca Cola Pricing Strategy?

Answer

The Coca-Cola Company has been very consistent with their pricing strategy over the many years they have been in business. Because they have a strong competitor, they have to keep their prices in line to compete. The ultimate goal of the company is to maximize shareholder value. The will often reduce the price of their products when entering new markets. They do this to raise brand awareness and face the competition. Once they are established, they move the prices back up to position themselves as a premium product.
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Q&A Related to "Coca Cola Pricing Strategy?"
I think that Coca-Cola uses either Physiological pricing or Economy pricing. Hope this helps.
http://wiki.answers.com/Q/What_pricing_strategy_us...
Overpriced ones
http://uk.answers.yahoo.com/question/index?qid=200...
Coca Cola Current Price (10/24/2008) 41.61,
http://www.chacha.com/question/what-is-the-share-p...
The price of one pallet of Coca Cola is unpublished. Try calling 1.800.GET COKE (800.438.2653). Most companies hide wholesale prices.
http://www.kgbanswers.com/whats-a-rough-price-of-1...
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I think that Coca-Cola uses either Physiological pricing or Economy pricing. Hope this helps ...
I think that Coca-Cola uses either Physiological pricing or Economy pricing. Hope this helps ...
I think that Coca-Cola uses either Physiological pricing or Economy pricing. Hope this helps ...
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