What are some examples of conglomerate diversification?

Answer

Conglomerate diversification is a marketing strategy used by companies to diversify their product and customer base. This diversification is sometimes carried out by buying other companies which have products that the bigger company does not have, therefore increasing the bigger company's product and customer base. An example of conglomerate diversification is if an electronics company buys out an appliance company. Another example would be if a television company were to buy out a telephone company.

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