What was Jetsetter's initial customer acquisition strategy?


Most of their initial list, I believe, came from Gilt Group, their owner. Gilt already had a significant list acquired before they launched Jetsetter. Embed Quote
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Q&A Related to "What was Jetsetter's initial customer acquisition..."
acquisition refers to getting new costumers, retention refers to keeping the ones you already have.
There are a number of ways to propose customer acquisition and retention initiatives, for instance: - Customer service should exceed the customer expectations. - He should get surprise
including cost-leadership, customer differentiation and focus strategies (Saunders, 2001, pp.122-123) The first strategy, cost-leadership is pursued by. Amazon.com. by differentiating
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