Difference between Customer and Consumer?


Customers and consumers are used frequently to define the same individual but there is a difference. The difference between a customer and a consumer is determined by the path of the product after it is purchased. If the individual purchasing an item is the one who will use it, they are the consumer. If the customer is giving the product as a gift or purchasing it for someone else for any reason, the person who will use the product or benefit from its purchase is the actual consumer.
Q&A Related to "Difference between Customer and Consumer?"
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Ask.com Answer for: difference between customer and consumer
What Is the Difference Between a Customer and a Consumer?
Consumers are buyers who purchase for personal or family use, whereas business buyers make purchases for company use.... More »
Difficulty: Easy
Source: www.ehow.com
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