Examples of Positioning Errors?

Positioning errors relate to product placement and product marketing. It is a general term that does not directly refer to any one type of product. Positioning errors are terms used in marketing. Positioning errors can include, doubtful positioning, claiming a benefit that customers will doubt; irrelevant positioning, claiming a benefit which few prospects care about; under positioning, failing to show a reason to buy the product; and confused positioning, claiming two are more benefits that contradict each other.
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