The bottom line of whether or not a business succeeds is how profitable it truly is. If the finances are not managed properly, the out can exceed the in and soon the company is bankrupt. When a business has a solid hold on their finances they will make a profit and they will succeed. In my opinion, the best step a company can make is hiring a really good financial manager to help them see trends, know where to spend and where to save. A financial manager can make or break a company, so you want to be sure you interview well, check references and make sure you get a really good one.