How does technology affect marketing?

Answer

Technology makes marketing faster and more efficient by enabling companies to promote products and broadcast messages to larger audiences in shorter periods of time. Technology transcends traditional barriers to businesses and markets such as geographical location and physical presence. Companies once relied on friends, communities and neighbors to purchase products and promote business, but technologies such as computers, phones and mobile electronic devices perform the same duties in shorter periods of time.

Technology facilitates marketing efforts for small and large companies alike that reside domestically or have an international presence. Information technology (IT) enables corporations to market their goods and services globally, often in just a fraction of the time it takes to promote products via word of mouth. Key technologies in this area include the Internet, email, mailing lists and social media. The Internet is a globally interconnected computer network that provides marketers and marketing departments with a fast and cost-effective method of conducting business and completing sales transactions. With the Internet, the marketing activities of companies can be tracked and researched, allowing departments to analyze trends and make nearly instantaneous improvements to productivity. With email, companies can send mass messages to consumers, promoting products and advertising special events such as sales. Email reaches more consumers in a shorter period of time than traditional mail, making it an attractive option for promoting business growth.

Reference:
Q&A Related to "How does technology affect marketing?"
Technology has great effects in businesses. Like using a computer, you can access the internet and promote your business to the entire world.
http://www.ask.com/web-answers/Business/Other/how_...
Before phone and Internet technology there was always the evolution of transportation and building. Roadways, airways and skyscrapers all exist to meet the needs of businesses and
http://www.ehow.com/facts_7439087_technology-affec...
Nitrogen supplies the plants with energy to grow and produce. Nitrogen is also important in seed developement. Nitrogen synthesizes proteins from nutrient supplies providing balance
http://www.ask.com/web-answers/Science/Other/how_d...
Religions affect society in many ways, the degree to which it does is often dependent on which society you are speaking about. Generally speaking though, religion affects society
http://www.ask.com/web-answers/Science/Psychology/...
Explore this Topic
Every company that is global or domestic has certain things that can affect their marketing. The most known ones can be social, economical, technological, competitive ...
The role of marketing professionals has been heavily affected by technology, adding responsibilities like social media management and digital advertising, while ...
E marketing is the use of the internet and related digital information and communications technologies to achieve marketing objectives. ...
About -  Privacy -  Careers -  Ask Blog -  Mobile -  Help -  Feedback  -  Sitemap  © 2014 Ask.com