How does Technology Affect Marketing?


Technology affects marketing in a few ways. Technology allows marketing to specialized niche groups of consumers. The very narrow focus makes it easier to get sales of a specialized product. Technology helps reach new customers in new places. Technology makes products more appealing for consumers. Overall, technology improves marketing for businesses.
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Technology affects how we as people communicate in our society. Think of your parents, they used telephone to communicate. Today we have many types of technology such as email, text
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