The pay rate for elementary and secondary school counselors is around $63,000 a year. Junior college and university school counselors make around $49,000 a year. A number of factors affects the pay rate for a school counselor. For example, the amount of education and experience can have an impact on how much money a person makes in this position. Location also affects the wages of school counselors. While one state may pay significantly more than the national average, another state may pay significantly less.