The price for advertising on a billboard can fluctuate greatly, depending upon type and location. A simple painted sign on a secondary highway can range from $400 to $750 dollars. Lighting and size can add tremendously to the cost. The price for a single pole 12x24 sign averages $25,000. The cost to put up a billboard with LED is $250,000 plus the cost of space rental, electricity and other related charges. The cost for Printer/DED style is $50,000 and has lesser associated fees.