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First pick and interesting topic that people are going to want to read about. Never refer to 'I' or 'we' unless quoted. Keep it simple, two pages or less.
http://answers.ask.com/Computers/Internet/how_to_w...
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1. WRONG: The press release is all about YOU, YOUR. business. or YOUR message. WHY: Isn't the point of a press release to get YOUR information in the newspaper? Well, yeah. Unfortunately
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1. Write a release with a truly newsworthy angle, message or topic. Updating the office furniture is not newsworthy (unless it is done for environmental reasons), but purchasing new
http://www.ehow.com/how_4761176_write-impressive-p...
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1. Write the header. "For Immediate Release" should appear at the top center or top left of the page. Write the name, title and contact phone number of the person who will
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