What is an original sticker price?

Answer

The original sticker price is also known as the manufacturer's suggested retail price (MSRP). It is the price the manufacturer lists the car to be sold at without the addition of options that may already be in the vehicle. The MSRP of a vehicle is not always what the consumer pays. The MSRP can be reduced by dealer incentives and cash back offers. MSRP's of new vehicles are listed on manufacturer's websites and in the pre-printed window sticker of the car.
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