What is the SERVQUAL model?

Answer

The servqual model is defined as something that is based on the assumption that the best way to measure service quality is to base it on that of the customer's experience. This particular type of quality is defined by the gap between customer expectations and perception. This method was developed during the 1980s.
Q&A Related to "What is the SERVQUAL model?"
From Wikipedia, the free encyclopedia Jump to: navigation, search SERVQUAL or RATER is a service quality framework. SERVQUAL was developed in the mid eighties by Zeithaml, Parasuraman
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