What Are Some of the Enviromental Factors That Affect Global and Domestic Marketing Decisions?


Every company that is global or domestic has certain things that can affect their marketing. The most known ones can be social, economical, technological, competitive, and regulatory. I read a book one time in my past years that talked fully about each of these things. If i remember right it was called marketing the 8th Edition, by Roger Kerin.
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Do the right thing. The first step toward shaping a positive environmental image is to make sure you understand and are in compliance with all federal, state and local regulations
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