What Are Some of the Leading CRM Systems in the Market Currently?

For either hosted or premise, small to medium sized business, fully functional and easy to use systems?

Answer

Jennifer Heitler
Cosential is the leading CRM solution designed specifically for the architecture,
engineering, and construction (A/E/C) industry. By focusing on a particular vertical, Cosential was able to target industry-specific pain points and build a CRM to solve them. Cosential's users love that there's virtually no customization required since the system was built for them. This is how Cosential keeps their monthly fees and implementation charges at a fraction the cost of their competitors which makes it a favorite of both small and large A/E/C firms.
9 Additional Answers
Bruce Wedderburn (Vice President, Huthwaite, Inc.)
John - I would agree with all of the above posts. One thing that is all too often overlooked, and the people who sell CRM's for a living will not talk too much about, is about adoption by the sales people. That is, after the initial new-toy stage, will the sales people take the time to enter the data necessary? Because no matter how good your CRM and how well aligned it is to your business strategy, it's still garbage-in-garbage-out. The biggest complaint we hear constantly from our clients regarding their CRM is that the sales people feel that it benefits management but is of little value to them and is in fact a negative value as they see it as a data-entry exercise. So when evaluating CRM systems ask - what does it give back to the sales person to help them close more business?
Nicholas Kontopoulos (Global CRM Business Development Director, SAP)
John,

Clearly as a CRM Business Development Director for SAP I am a little prejudiced in terms of recommending any specific vendor solution.

However, prior to joining SAP I was on your side of the fence. Consequently, I have always been passionate about the importance of having a carefully thought out Go-to-Market (GTM) strategy that is underpinned by a CRM platform that can scale with my business.

With this in mind my suggestions is to consider selecting one of the following vendors:

1) SAP.com

2) SF.com

3) MS Dynamics

4) Oracle

Some additional thoughts:

Experience has taught me that one needs consider the following as a basic starting point when embarking on a CRM journey (by no means a comprehensive list):

o Firstly, CRM is not about software, but ultimately an ideology. In order to effectively compete in the 21st Century businesses need to consider how they are going to integrate their customers into the enterprise.

o GTM Design/Review: When considering CRM in my past roles, I always started with reviewing what the current GTM was in the context of considering: If our strategy was aligned with how our customers expectations. For example, is the products/service we sell still relevant? Are the customers wanting to use the channels we traditional GTM with? What changes in purchasing behavior are occurring? What are our competitors doing in respect to their GTM, etc. Where are there opportunities to innovate through better business process design?

o Empowering employees: It is vital that employees are armed with the information and insights that enable them to deliver on the promised made to customers. So, clearly they need to be an important part of the process of any new GTM/CRM strategy rethink.

I highly recommend you check out the blog of Laurence Buchanan (http://bit.ly/TheCustomerRevolution) who has written some great pieces on the topic of Social CRM.

Finally, a great quote from a modern 21st Century Thought leader:

'Value gets created between the employee and the customer, and management’s job is to enable innovation at that interface. To do this, we must kill command-and-control.” Vineet Nayar, HCL

Hope the above might be of some assistance in your quest to select a solution for your business needs.

Pete Bottino (Owner / President, PAB Logistics / Pacer Brokerage)
Salesforce
Is one of the better web based products.

David Morisseau (The Business Software Expert, Worketc)
Salesforce, Dynamics, and Highrise are topping the CRM market.

The problem with these is that they lack integration with other aspects of business management, such as project management/billing. If you want solutions for these aspects, you need to get multiple applications/extensions and this means high monthly costs, training staff for multiple apps, and a lack of efficient integration.

There's alternatives, but it's important to find one that suits your business specifically. WORKetc combines CRM, PM, Billing, and Support into one all-in-one business management environment, which skips the hassle of integration issues, not too mention it's extremely affordable.
Peter Elgar (Marketing, Concentrix Ltd)
Hi John,

There are literally hundreds of CRM software solutions out there and many of those would describe themselves as ‘leading’.

Here's a list of the CRM solutions we tend to come across most, either because our clients are asking for information about them, discussing them with other vendors, or are using or have been using them recently:

For small businesses:

Zoho (cloud)
Highrise (cloud)
SageCRM.com (cloud)
Sage ACT! (on-premise)
GoldMine (on-premise)

SMB to mid-market:

Sugar CRM (available on-demand and on-premise)
Microsoft Dynamics CRM (on-premise)
Microsoft Dynamics CRM Online (cloud version of Microsoft Dynamics CRM)
SalesForce (Cloud)
Netsuite (Cloud)
Oracle (available on-demand and on-premise)
Sage CRM (on-premise)
Sage SalesLogix (on-premise)

I’m sure the popularity of CRM solutions varies between geographies and markets, so others may have different opinions.

Disclaimer – the company I work for is an independent reseller of some of the products (but by no means all) that I have listed. However I feel I’ve been unbiased and have included the products we genuinely come across most, regardless of whether we sell them or not, so could be described as ‘leading’.

I hope this answers your question!

Peter
Myles Hantler
We're new, UK based and we're CRM + Telephony built-in.

We win business from the big 4 (Salesforce, Dynamics, ZoHo, Highrise)


Would anyone here like to review us?

Really simple and fast, with built-in communication tools as you need them.

We have DELL Computers innovation award, listing on feedmyapp.com SaaSdir.com, smeia.org, smallbusiness.co.uk, killerstartups.com, national newspaper coverage in The Sunday Times.

We're very simple CRM with built-in VoIP if you wish. Media companies love it ‘simple, beautiful’

Our space is mostly 5-50 seats in SMEs or departmental solutions. We support browsers on PC, Mac, tablets and smart-phones.


To find out more, watch video please visit www.icomplete.com

We can set up a reviewers account for you with VoIP live.
Get an Reviewers Account and Guide www.icomplete.com/reviewer


Best regards

Myles Hantler
myles@icomplete.com
+44-207-183-9090 dd London


Myles Hantler
icomplete limited

www.icomplete.com
myles@icomplete.com
+44 (0)207-183-9090 dd
+44 (0)1793-250-009 fax

icomplete.com World’s Simplest CRM for Small-Business.

Award Winning! - DELL Computers Small-Business Excellence & Innovation Awards
Runner-Up

Myles Hantler
We're new, UK based and we're CRM + Telephony built-in.

We win business from the big 4 (Salesforce, Dynamics, ZOHO, Highrise)

Really simple and fast, with built-in communication tools as you need them.

We have DELL Computers innovation award, listing on feedmyapp.com, smeia.org, smallbusiness.co.uk, killerstartups.com, national newspaper coverage in The Sunday Times.

We're very simple CRM with built-in VoIP if you wish. Media companies love it ‘simple, beautiful’

Our space is mostly 5-50 seats in SMEs or departmental solutions. We support browsers on PC, Mac, tablets and smart-phones.


To find out more, watch video please visit www.icomplete.com

We can set up a reviewers account for you with VoIP live.
Get an Reviewers Account and Guide www.icomplete.com/reviewer


Myles Hantler
myles@icomplete.com
+44-207-183-9090 dd London

Josh Margolis (CRM, ERP & eCommerce Integration Specialist, CRM INSIGHTS)
Bruce,

After talking to several CRM publishers over the past few weeks, I've changed the opening of my value proposition to 'I help companies overcome the number one obstacle to a successful CRM implementation: user adoption.'

John, to answer your question in general terms, and focusing on the SMB market, I've had success with Jetstream, ACT!, SalesNexus, NetSuite, Microsoft CRM and Infusionsoft among others. If you're asking specifically for your business, it may take anywhere from 2 days to 2 weeks to give you a reasonable response.
Subramaniam iyer (Business Development Manager, ASE)
Well CRM...Helps your undersatnd more about business and keep yourself updated on the core elements of business etc...
Its is merely like a credit card, which allows you to access till your limit permits. Then its all about your credit history.
Its merely a tool to eye on Bulls eye, But the rest is done individually.

CRM= Core Reminder of Mangement
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