What Are Some Ways to Better Use Facebook Effectively When You Are a Service Company?

Answer

Richard Napier (Director, On Demand Education Ltd)
I think the most effective way is to integrate it with your CRM to enhance the customer experience and track meaningful history of engagement, as well as customer sentiment while ensuring the Facebook communication is tied to your system of record and managed in terms of which accounts are used to comunicate with the customer. The solution I suggest you take a look at is Buzzient (www.buzzient.com) and some of their click-thru demonstrations for service. It is on-premise or hosted, and can integrate with just about any of your existing hosted or on-premise programs.
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