What are your best ideas for fostering customer-driven online marketing?
Justin Flitter(Social Media Consultant, Customer Made)
Engage! at a personal level with people talking online about your product or service. Then look at target ads using facebook and google that are using the same key words the same people are using when talking about your products etc.
Find those people who are actively talking about your industry or business and recruit them as influencers. Involve them in your promotions and campaigns, get them to blog for you