When they made their mark by winning the Eurovision song contest for "Waterloo" in 1974, members of the Swedish pop group ABBA were already wearing what would become their signature style throughout the 1970s: satin, platform boots and shoes and lots of sequins. Even after the act broke up in 1982, audiences throughout the world flocked to see the touring production of "Mamma Mia!"
An exhibit at Madame Tussauds London wax museum commemorates the look that ABBA made famous by presenting four wax figures wearing facsimiles of the costumes the group wore in its 1975 promotional video for the hit "SOS." According to the museum's website, the female members of the group are depicted in white mini-dresses with yellow and blue designs and white, knee-high leather boots, while the male members are dressed in white, flare-legged sequin-encrusted outfits and platform boots.
In an interview with the Guardian newspaper in early 2014, ABBA's Bjorn Ulvaeus said the band wore their outrageous costumes both to be memorable and to be able to deduct the cost of their wardrobes from their taxes. Swedish tax law stipulates that only clothing that is not suitable for daily wear may be deducted, according to the article.