The term allure refers to the quality of being powerfully and mysteriously attractive or fascinating. It also means the power to entice or attract through personal charm. The synonyms for this term are such as enticing, tempting and beguiling.
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what does allure mean
VERB (USED WITH OBJECT) [AL·LURED, AL·LUR·ING.]
to attract or tempt by something flattering or desirable.
to fascinate; charm.
VERB (USED WITHOUT OBJECT) [AL·LURED, AL·LUR·ING.]