What Does GRP Stand for?

Answer

GRP is the shortened form for gross rating point which refers to the sum of all rating points for a marketing programme stated usually on a weekly basis.
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The acronym GRP stands for various things including guaranteed royalty payment or grid reference point. GRP could as well represent greatest response probability ...
TRP stands for target rating point. TRP is only one percent of everyone who is being receiving an advertisement. To calculate TRP you must know the GRP (gross ...
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