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1. List the company's SBUs and classify them as either dogs, cash cows, stars or question marks. Dogs are units characterized by low growth and low market share. Cash cows are units
http://www.ehow.com/how_8694193_develop-bcg-matrix...
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1. Draw a grid. On a piece of paper, construct a 5-inch square. You can do the square in PowerPoint or in a drawing program. Draw a horizontal and a vertical line to divide the squares
http://www.ehow.com/how_8195524_construct-analyze-...
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BCG matrix aka Boston matrix is a chart that had been created by Bruce Henderson for the. Boston Consulting Group. in 1970 to help. corporations. with analyzing their. business. units
http://wiki.answers.com/Q/What_is_a_BCG_matrix
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apka sar.
http://wiki.answers.com/Q/What_is_the_bcg_matrix_o...
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