What Is a Brand Strategy?


Nick Dallas
A long-range marketing plan for a specific brand, brand strategy uses identified details about target consumers to create a supportive marketing strategy that uses their preferences and brand expectations to maximize brand potential.
2 Additional Answers
A brand strategy is a plan for the brand that includes a determination of key audiences and an understanding of what the audiences need to know about that particular brand. Its main purpose is to make a product more appealing and compelling to its prospective customers.
A brand strategy is the process of creating a name, symbol or feature that uniquely identifies your organization or distinguishes your goods and services from your competitor. A good brand strategy will tell your customers and prospective clients what they can expect from your company, and better position your brands in a competitive market. To make your brand strategy more effective base, involve employees in its development and always develop your strategy around emotional benefits.
Q&A Related to "What Is a Brand Strategy"
Determine Your Brand Attributes - These are the adjectives or "descriptors" that best describe you. What are the qualities that you want to exude and be best known for?
Incorporating the look and feel of your organization in ALL realms of communication to a well-defined and targeted audience. With a vision of where you want to brand to go.
They're relatively close. Positioning is deciding where you belong based on competition, trends, markets, etc. Example: Quora's positioned against services like Yahoo Answers to become
We sell under the Bajaj brand. The only exception is Kawasaki with whom we enjoy a long-standing relationship - in some markets like the Philippines, Kawasaki sells our products under
Explore this Topic
A branding strategy is the process of presenting a product or service in a market. A brand is a name, sign, term, design or symbol, or a combination of all intended ...
Your brand strategy should look at several factors, in the following order:

1. How many individual product brands do you have in your portfolio ...
A multi-brand strategy is a situation in which one manufacturer or firm creates and markets two or more similar products and sells them under separate and supposedly ...
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