What is a mood board?


A mood board is a collage of colors, photographs and media that is meant to represent a feeling or theme. Mood boards are created as art pieces as well as collaborative brainstorming efforts for projects in various fields of industry.

Mood boards are both physical as well as digital. Physical mood boards often consist of magazine clippings, ticket stubs, photographs and other media tacked up with push pins or similar tools. Digital mood boards are collages on a computer or mobile device and can be used as background images, screen savers or in digital presentations. Mood boards are sometimes called vision boards.

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