What Is a Promotional Campaign?


A promotional campaign is an activity carried out by an individual or organization with the aim of creating awareness about a certain event, product or occurrence, or simply about the individual or organization themselves. Many companies usually hold promotional campaigns when they launch a new products, and politicians do the same when election time draws near. These campaigns involve providing something to the target market; this can be entertainment, free samples or refreshments.
3 Additional Answers
Promotion is one of the four elements of marketing mix. A promotional campaign is an advertising campaign that is in actual sense a series of advertisement messages, which share a single theme and idea that makes up an IMC (integrated marketing communication).
A promotional campaign is known as a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). The purpose of a promotion campaign is to bring awareness to a brand or product.
Promotional campaign refers to a number of adverts with the same message used to encourage people to subscribe to the message being advertised. They can be used to promote a certain product and they are normally carried out in radio, newspapers, through posters and also the internet.
Explore this Topic
The increased number of sales that exist as the result of a particular promotional campaign are referred to as incremental sales. Separating incremental sales ...
Marketing executives are involved in the developing marketing campaigns that promote a product, service or idea. Their roles include organising events, product ...
A marketing job is a job that involves developing a marketing campaign to promote a certain product, idea or service to a potential customer and liaising with ...
About -  Privacy -  Careers -  Ask Blog -  Mobile -  Help -  Feedback  -  Sitemap  © 2014 Ask.com