What Is a Promotional Campaign?

Answer

A promotional campaign is an activity carried out by an individual or organization with the aim of creating awareness about a certain event, product or occurrence, or simply about the individual or organization themselves. Many companies usually hold promotional campaigns when they launch a new products, and politicians do the same when election time draws near. These campaigns involve providing something to the target market; this can be entertainment, free samples or refreshments.
3 Additional Answers
Promotion is one of the four elements of marketing mix. A promotional campaign is an advertising campaign that is in actual sense a series of advertisement messages, which share a single theme and idea that makes up an IMC (integrated marketing communication).
A promotional campaign is known as a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). The purpose of a promotion campaign is to bring awareness to a brand or product.
Promotional campaign refers to a number of adverts with the same message used to encourage people to subscribe to the message being advertised. They can be used to promote a certain product and they are normally carried out in radio, newspapers, through posters and also the internet.
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