What Is an Audience Profile?

Answer

Ted Graham (President, Graham Marketing Movements)
The audience profile provides insight into the social and economic make-up of readers, viewers or listeners. Factors include income levels, car/home renting or ownership, location and hobbies. This tool helps companies better target their advertising.
1 Additional Answer
An audience profile is the social and economic demographics or data of the audience of a given broadcast. This profile shows the percentage of the audience that earns various levels of income at a given time.
Q&A Related to "What Is an Audience Profile"
Socio-economic characteristics of a readership, viewership, or listenership; not to be confused with audience composition, which merely tells the makeup of the audience by age and
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