Demographic Segmentation?


Molly Erdman (VP, Fast Food Division, US Food Products, Inc)
Demographic segmentation consists of market categorization according to demographic factor differences, usually with regards to the wants and needs of multiple consumer groups. It is commonly used to identify niches in need of specifically targeted promotional efforts.
Q&A Related to "Demographic Segmentation?"
A small portion of the market or niche of market that is divided according to demographic characteristics like age sex or gender, education ,social class, lifestyle among others.
Some demographic segmentation variables include: Age, Gender, Family
Demographic segmentation refers to the study of population usually for marketing purposes. Population can be divided or segmented into different categories, for example, segmentation
1. Register for a free Quantcast account. Confirm the registration through your email address. 2. Log into your Quantcast account, and click "Generate a Tag" on the right
1 Additional Answer
Demographic segmentation refers to division of the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. This division is done in order to make marketing easier and avoid wastage of resources.
About -  Privacy -  Careers -  Ask Blog -  Mobile -  Help -  Feedback  -  Sitemap  © 2015