Demographic Segmentation?


Molly Erdman (VP, Fast Food Division, US Food Products, Inc)
Demographic segmentation consists of market categorization according to demographic factor differences, usually with regards to the wants and needs of multiple consumer groups. It is commonly used to identify niches in need of specifically targeted promotional efforts.
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1 Additional Answer
Demographic segmentation refers to division of the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. This division is done in order to make marketing easier and avoid wastage of resources.
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McDonald’s are believed to use demographic segmentation strategy with age as the parameter and their main target segments are children, youth and the young ...
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