Demographic Segmentation?


Molly Erdman (VP, Fast Food Division, US Food Products, Inc)
Demographic segmentation consists of market categorization according to demographic factor differences, usually with regards to the wants and needs of multiple consumer groups. It is commonly used to identify niches in need of specifically targeted promotional efforts.
Q&A Related to "Demographic Segmentation?"
Demographic segmentation is dividing markets into groups based on age, gender, income, occupation, religion, race, etc.
Adult Swim's target demographic is adults aged
Demographic Segmentation does not show the following: Lifestyle of consumer. Disposable Income. Interests and Hobbies. Purchase behavior in terms of accessibility or prize of product
The product demographic, sometimes called the target audience, of a product or service is a collection of the characteristics of the people who buy that product or service. Knowing
1 Additional Answer
Demographic segmentation refers to division of the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. This division is done in order to make marketing easier and avoid wastage of resources.
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