Demographic Segmentation?


Molly Erdman (VP, Fast Food Division, US Food Products, Inc)
Demographic segmentation consists of market categorization according to demographic factor differences, usually with regards to the wants and needs of multiple consumer groups. It is commonly used to identify niches in need of specifically targeted promotional efforts.
Q&A Related to "Demographic Segmentation?"
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Demographic segmentation refers to the study of population usually for marketing purposes. Population can be divided or segmented into different categories, for example, segmentation
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1 Additional Answer
Demographic segmentation refers to division of the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. This division is done in order to make marketing easier and avoid wastage of resources.
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