Demographic Segmentation?


Molly Erdman (VP, Fast Food Division, US Food Products, Inc)
Demographic segmentation consists of market categorization according to demographic factor differences, usually with regards to the wants and needs of multiple consumer groups. It is commonly used to identify niches in need of specifically targeted promotional efforts.
Q&A Related to "Demographic Segmentation?"
Market segmentation based on differences in demographic factors (which
Video Transcript. All right folks, in this clip we're going to be talking about the demographics of MTV viewers. The demographic of MTV viewers has changed a lot over the years. Back
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NASCAR FAN DEMOGRAPHICS (compared to US average) GENDER Men 62.4% 128 Women 37.6% 73 AGE 18-24 12.5% 99 45-54 20.8% 109 65+ 13.6% 80. OCCUPATION SUMMARY Construction, Extraction,
1 Additional Answer
Demographic segmentation refers to division of the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. This division is done in order to make marketing easier and avoid wastage of resources.
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