What Is Horizontal Integration?

Answer

Horizontal integration refers to a strategy used by a business or corporation that seeks to sell a kind of product in numerous markets. It simply means a strategy to increase your market share by taking over a similar company.
Q&A Related to "What Is Horizontal Integration"
When any company buys the competitor of the company or merge it called horizontal integration. We can have the examples of this question is like this: Tata Steel and Corus: Both they
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Expansion via acquisition of a competitor or by adding outlets to a chain. For example, a book publisher might acquire another publishing house to increase its stable of editors and
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In microeconomics and strategic management, the term horizontal integration
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horizontal integration: absorption into a single firm of several firms involved in the same level of production and sharing resources at that level
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Ask.com Answer for: what is horizontal integration
Horizontal Integration
The acquisition of additional business activities that are at the same level of the value chain in similar or different industries. This can be achieved by internal or external expansion. Because the different firms are involved in the same stage of... More »
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