What Is Horizontal Integration?

Answer

Horizontal integration refers to a strategy used by a business or corporation that seeks to sell a kind of product in numerous markets. It simply means a strategy to increase your market share by taking over a similar company.
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Significance. Horizontal traditionally means parallel to; in a business sense, this means the acquisition of products or businesses that are parallel to those that a company already
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When any company buys the competitor of the company or merge it called horizontal integration. We can have the examples of this question is like this: Tata Steel and Corus: Both they
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When a company expands its business into different products that are similar to current lines. Investopedia Says: A hot dog vendor expanding into selling hamburgers would be an an
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In microeconomics and strategic management, the term horizontal integration
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Ask.com Answer for: what is horizontal integration
Horizontal Integration
The acquisition of additional business activities that are at the same level of the value chain in similar or different industries. This can be achieved by internal or external expansion. Because the different firms are involved in the same stage of... More »
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