What Is Horizontal Integration?

Answer

Horizontal integration refers to a strategy used by a business or corporation that seeks to sell a kind of product in numerous markets. It simply means a strategy to increase your market share by taking over a similar company.
Q&A Related to "What Is Horizontal Integration"
When any company buys the competitor of the company or merge it called horizontal integration. We can have the examples of this question is like this: Tata Steel and Corus: Both they
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Expansion via acquisition of a competitor or by adding outlets to a chain. For example, a book publisher might acquire another publishing house to increase its stable of editors and
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Horizontal is the same direction as going from left to right. One easy way to remember horizon is to picture a sunset. Then find yourself looking at the horizon of the sun and how
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Horizontal Integration is when a company expands its business into
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Horizontal integration is when a group of businesses or firms decides to merge because they will appeal to more people based off of similarity of products. An ...
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