What Is Meant by Marketing Mix?

Answer

Marketing mix refers to the major marketing variables which are positioning, pricing, promotion, packaging, advertising, distribution, and new product development. It is the mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market.
Q&A Related to "What Is Meant by Marketing Mix"
The Marketing Mix is composed of four elements: Product - This is where you talk all about the product, the attributes of it, its name, its benefit etc. Price - This is where you
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Marketing mix is a set of controllable tactical marketing tools – products, price, place and promotion – that the firm uses to pursue its marketing objectives in the target
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Offer products that match the customer needs identified through research in the earlier planning stages. The marketing mix should include details of the product range and the benefits
http://www.ehow.com/info_8103302_marketing-mix-pla...
The budget rarely matters. Well it does, but usually book budgets spiral to a quarter of a million dollars, if you want to really plug the book. So you'd have to rely less on money
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