What Is Niche Marketing?


Kami Stevenson (Director of Marketing)
Niche Marketing is the act of segmenting the market for a specific product and marketing intently to a small subset of the market, rather than pursuing a smaller share of a larger market.
Q&A Related to "What Is Niche Marketing"
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3 Additional Answers
Ask.com Answer for: what is niche marketing
Niche marketing refers to finding a segment of consumers from the general market a carving them out by establishing a specific product line that provides solutions that cater to the needs of that segment of the market.
Niche Marketing is a business concept where a company decides to focus on a targetable market segment out of the general market. The company seeks to know the needs that are not being met by other market providers and then provides these specific product features to satisfy the specific market needs. The company may also review prices, increase the quality of products and services and undergo major promotions for this products and services.
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