What Is Production Orientation?


The phrase product orientation refers to an approach to business that centres its activities on continually improving and refining its products. A company is heavily focused on streamlining production processes and also concentrate on improvement of efficiencies. Product orientation links customer's needs to company capabilities.
1 Additional Answer
Production orientation is an approach to the business that has centered its activities on producing more goods efficiently. Price is the only factor that is assumed to be important to the customers. Competitors in the market are said to take a product orientation rather than the market orientation.
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