What Is Retail Marketing?

Answer

Retailing consists of the sale of goods or merchandise from a very fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery.
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Manufacturers and wholesalers rely on the retail marketing manager to identify market segments within a store and find new retail outlets for the company's goods. Retail marketing
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Information About Retail Marketing
It really does not matter how good your product or service is if it does not reach the intended consumers. Every business needs to have a retail marketing plan so that the chain gets to be completed with products being consumed. This will ensure that... More »
Source: www.ehow.com
Retail marketing is the activity of selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations. It aims at attracting customers to these channels and secondly encourages them to buy.
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