What Is Retail Marketing?


Retailing consists of the sale of goods or merchandise from a very fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery.
Q&A Related to "What Is Retail Marketing"
Responsibilities Manufacturers and wholesalers rely on the retail marketing manager to identify market segments within a store and find new retail outlets for the company's goods.
Retail marketing also involves the management of sales personnel, selection and ordering of merchandise, and promotion of selected merchandise, as well as inventory control, store
According to the latest annual report from the U.S. Census Bureau (calendar year 2009) the total amount of sales for the U.S. Retail Industry (including food service and automotive)
Before looking at the markets themselves it is first necessary to define what is meant by retailing. The purpose of retail shops or markets for any commodity is to provide an environment
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Information About Retail Marketing
It really does not matter how good your product or service is if it does not reach the intended consumers. Every business needs to have a retail marketing plan so that the chain gets to be completed with products being consumed. This will ensure that... More »
Source: www.ehow.com
Retail marketing is the activity of selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations. It aims at attracting customers to these channels and secondly encourages them to buy.
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