What Is Retail Marketing?


Retailing consists of the sale of goods or merchandise from a very fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery.
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Responsibilities Manufacturers and wholesalers rely on the retail marketing manager to identify market segments within a store and find new retail outlets for the company's goods.
Retail marketing also involves the management of sales personnel, selection and ordering of merchandise, and promotion of selected merchandise, as well as inventory control, store
Large, warehouse-style bookstores are a thing of the past - the only brick & mortar bookstore that's going to be viable in the long term is either the traditional "take a
Overnight positions represent all open long and short positions that a forex trader possesses as of 5:00pm EST, which is consider the end of the. forex. trading day. The new trading
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Information About Retail Marketing
It really does not matter how good your product or service is if it does not reach the intended consumers. Every business needs to have a retail marketing plan so that the chain gets to be completed with products being consumed. This will ensure that... More »
Source: www.ehow.com
Retail marketing is the activity of selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations. It aims at attracting customers to these channels and secondly encourages them to buy.
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