What Is Role of Middleman in Marketing?

Answer

The middleman in marketing acts as an intermediary or agent between two parties. A middlemen can be a dealer, agent or company intermediate between the producer of goods and the retailer or consumer.
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1 Additional Answer
The role of a middleman in marketing is to act as an intermediary or agent between two parties. A middleman can be a dealer, agent or company who deals with both the producer of goods and the retailer/consumer.
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