What Is Role of Middleman in Marketing?

Answer

The middleman in marketing acts as an intermediary or agent between two parties. A middlemen can be a dealer, agent or company intermediate between the producer of goods and the retailer or consumer.
Q&A Related to "What Is Role of Middleman in Marketing"
the role of middleman in distribution is to get porduct to consumption unit.
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The foundation of an analyst’s work is market research. The market analyst studies the competitive position of the company, reviews trade journals and reads the opinions of
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Marketing is going through a lot of change right now. Teams are smaller. Campaigns are more quantifiable than ever. Traditionally, marketing has been used to promote: awareness -
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Split the loads up to smaller sizes and combine shipments from multiple sources to same locations, and add a premium to the cost.
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1 Additional Answer
The role of a middleman in marketing is to act as an intermediary or agent between two parties. A middleman can be a dealer, agent or company who deals with both the producer of goods and the retailer/consumer.
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