What Is Role of Middleman in Marketing?

Answer

The middleman in marketing acts as an intermediary or agent between two parties. A middlemen can be a dealer, agent or company intermediate between the producer of goods and the retailer or consumer.
Q&A Related to "What Is Role of Middleman in Marketing"
Target marketing is an important part of marketing communications. Marketing communications target one or more markets. Which markets you target will depend on the role of your communications
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The role of a marketing consultant is to help his client improve their marketing, mostly for the client to reach the best ROI possible, and of course, to make as much sales as possible
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Role of marketing intermediaries.
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Given the right person in the role, I can certainly see CorpMarketing driving product mix and service mix for an IT Services company. The other key role is translation. Corp Marketing
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1 Additional Answer
The role of a middleman in marketing is to act as an intermediary or agent between two parties. A middleman can be a dealer, agent or company who deals with both the producer of goods and the retailer/consumer.
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