What Is the Meaning of Visual Merchandising?


Visual Merchandising is the art of presentation, which puts the merchandise in focus and in perspective too. It educates the customers, creates desire and finally augments the selling process. This is a emerging area of retail industry, therefore a professional program on Visual Merchandising will go a long way in addressing this gap.
3 Additional Answers
Visual merchandising is the activity of promoting the sale of commodities especially by their presentation in retail outlets. It also includes the combination of products, environments and spaces into a motivating and engaging display to encourage the sales of both products and services.
Visual Merchandising is a presentation method used in marketing and the retail industry. It is aimed at educating customers about the merchandise, creating desires for the products and in turn increases sales of those products.
Visual merchandising is creating illustrate displays and arranging merchandise assortments within a store to improve the layout and appearance to boost and sales. As an example, mannequins are usually used as a method of promoting products relating to appearance, such as Clothing or accessories.
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