What is the purpose of a business letter?

Answer

A business letter is a formal method of communication between two or more parties. The common purposes of writing business letters are for sales efforts, relationship building, resolving an issue and considerations. They are written to clients, prospective customers, managers, employees and business partners among others.

Business letters come in various forms. Depending on the recipient, they are written in varying tones, such as persuasive, informational, promotional or motivational tone. They have a clear purpose and objective, and they are targeted toward a specific individual or group. When companies introduce new products to customers, they send sales letters that are typically mailed with a brochure and order form. Business letters are also used to build rapport and express gratitude to business associates or customers. Another purpose of writing a business letter is to provide sales incentives, such as special deals, coupons and rebates, for loyal customers. Moreover, it is used to order products in the form of a purchase order, which serves as a legal document between the seller and buyer. Companies also send a formal letter to acknowledge complaints, such as problems with damaged products, inaccurate shipment and customer service issues. It is important for a business to respond to complaints quickly to avoid potential legal problems. Lastly, a business letter is used to communicate with lost customers and dormant ones who have not bought a company’s products for a while.

Q&A Related to "What is the purpose of a business letter?"
If you have a meeting with a customer or supplier and discuss prices and delivery times, sending a follow-up business letter to confirm the agreements made at the meeting is vital
http://www.ehow.com/info_8037891_purposes-business...
The purpose of a business letter is to convey information. A business letter can: inform. request information. request an action. respond to an inquiry. respond to a request for action
http://wiki.answers.com/Q/What_is_the_purpose_of_a...
The purpose of the business letter depends on who is writing it and
http://www.chacha.com/question/what-is-the-purpose...
Need to know how to write a business letter? The ability to write a clear and persuasive business letter will benefit you more than you can imagine. Whether you are a business owner
http://www.life123.com/career-money/business-corre...
1 Additional Answer
Ask.com Answer for: what is the purpose of a business letter
What Is the Purpose of Writing a Business Letter?
When you write an effective business letter, you succeed by using words concisely and correctly to get work done within your company and outside your company, as well. You should write business letters with the general aim of careful and clear... More »
Difficulty: Easy
Source: www.ehow.com
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