What Is the Role of Marketing in an Organisation?


The role of marketing in an organisation is to please and win the loyal support of their customers. Marketing involves planning, product development, packaging, pricing, distribution, etc. The marketing department has responsibilities such as identifying target markets, identifying the most appropriate strategies, developing new products, creating a sustainable competitive advantage and establishing management information systems to identify progress.
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1 Additional Answer
The role of marketing in an organisation is to identify, anticipate and satisfy customer requirements profitably. This is established by the processes for creating, communicating, delivering, and exchanging offerings that have value for customers. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.
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