What Is the Target Audience for the Daily Mail?


The Daily Mail targets the general public, mostly middle-class people in their twenties and thirties, although people of older ages also buy it as it carries important stories as well. The paper also largely targets female readers, and some of its articles are written from a female point of view. The Daily Mail's biggest competitor is the Daily Express.
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1 Additional Answer
The 'Daily Mail' was Britain's first daily newspaper, and targeted the newly-literate lower-middle class market that was brought about by mass education. It was the first newspaper in Britain to make sales of over a million copies a day.
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