What Is through the Line Advertising?

Answer

Through line advertisement agencies and clients have switched to an Integrated Communication Approach, or through the line approach. In the Through line advertisements agencies approach, a mix of ATL and BTL are used to integrate a marketer's efforts and optimize returns from these separate investments.
1 Additional Answer
Through the line advertising (TTL) is where by mass advertising is used in forming a prospect or customer database that can be implemented for direct marketing activities. An example of this would be an advertisement on TV which features a toll-free number for driving direct contact with new clients or customers.
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