'Events' has long been one of three ways (Q&A and Research, the others) by which Focus enables experts to share expertise with the business community.
Late 2010, we began experimenting with Expert Roundtables as a way to bring a handful of knowledgeable experts around a proverbial table to have a free-flowing discussion around topic. Although purely phone-based, these events were highly successful with both members and experts.
We saw a great opportunity to make Roundtables much more interactive between attendees and panelists and overall a much more social, not too mention accessible, experience if facilitated online. That's why we built the Live Event App.
Read more about the App's core capabilities and how they deliver on the aforementioned premise: http://www.focus.com/questions/whats-unique-differentiating-about-new-live-event-app/#comment64587