When Did Adidas Start?


Adidas is a large sport wear company. It was founded by two German brothers called Adolf and Rudolf Dassler in Germany in 1924. The brand was first named Dassler Shoes and it started getting popular thanks to sponsored athletes in the Olympics. In 1948, Rudolf decided to start his own company named Puma. In 1949, Adolf came up with the three stripes and changed his company's name to Adidas ('Adi' from his nickname and 'Das' from Dassler). Adidas was the leading brand among athletes community when, in 1978, Adolf Dassler died and his wife Kate, his son Horst, and his daughter Carry started running the business. That was a big transition that was completed in the 90's when Robert Louis-Dreyfus became Adidas CEO.
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Adidas was started in 1924 by the German entrepreneur, Adolf Dassler. Prior to World War II, Adidas manufactured some 200,000 shoes a year. Today, however, production figures are in the millions and the company earns an annual income in excess of €550 million.
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