Why Are Items in Stores Usually Priced One or Two Cents Lower Than the Nearest Dollar?

Answer

It's a marketing strategy. If stores price an item at $9.99 or $9.98 your mind reads it as nine dollars. If they price it as $10.02 or $10.01 then your mind thinks you are paying more because it's ten dollars, instead of nine, when really it's just a few cents different.
Q&A Related to "Why Are Items in Stores Usually Priced One or..."
The business term is psychological pricing, its to give a customer the impression that the product is cheaper. For instance if you see an item for 3.99 and one for 4 dollars you will
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