Why is promotion important?

Answer

Promotion is important to help motivate employees and provide them with an incentive to keep working hard. Many employees are lured away from a company to a competitor by better opportunities, so firms need to offer promotional resources that enhance retention. Providing employees a future with a corporation is facilitated through promotion.

Promotional opportunities are the lifeblood of staffing and retention in the enterprise landscape. Without the proper use of incentives and coaching, personnel are likely to refrain from maintaining relationships with a business for an extended period of time. Competitors steal the best talent from other companies by offering individuals enhanced pay and benefits. Promotions supply these kinds of bonuses to personnel so that they do not feel the need to leave their employers.

The presence of promotion outlets in the enterprise environment compels personnel to work harder and strive to impress their bosses. This is the cornerstone behind retention and incentive opportunities in the workplace. It also encourages people to work harder and hit new levels of excellence so that they are capable of increasing their value to the organization. By offering promotions, businesses enhance their overall performance expectations while providing personnel a reason to excel and reach for new opportunities.

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1 Additional Answer
Ask.com Answer for: why is promotion important
Why Is Promotion Important for a Business?
Promotion is an essential element in the corporate marketing mix. It's a tool used by businesses, both large and small, to inform, persuade and remind customers about the products and services they have to offer. Without business promotion, companies... More »
Difficulty: Easy
Source: www.ehow.com
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