Why Is There a Worm in Tequila?

Answer

There is a worm in tequila because of an entrepreneurial idea by Jacobo Lozano Paez who decided to put worms in distillates as a marketing gimmick. The worm used in such applications is the Agave worm.
1 Additional Answer
The worm is not in all tequilas, but is usually in a type of Mescal tequila. There are many theories on how this makes the tequila authentic, but I believe it is a Mexican joke to see how many gringos will eat it.
Q&A Related to "Why Is There a Worm in Tequila"
First, the worms are in bottles of "Mezcal", not Tequila. Back in the 1940's, some American-bottled brands of Mezcal came up with a marketing ploy. Stemming from the myth
http://answers.ask.com/Other/Science/why_is_there_...
The worm isn't in tequila, it's in Mescal and it's called chilocuil in Mexico. The species is Hypopta agavis. See my link.
http://wiki.answers.com/Q/What_is_with_the_worm_in...
Both tequila and mezcal are made from distilling the fermented juice of the agave plant. By law, only liquor distilled from the blue agave and produced in designated areas can be
http://www.ehow.com/info_8542554_effects-drinking-...
http://www.chacha.com/question/what-kind-of-worm-i...
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