Topic: Binder Syndrome
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In marketing, what is the "dusty binder" syndrome?
Useless like a binder coated in dust forgotten on a shelf somewhere. "If the program is suffering from dusty-binder syndrome and the data isn't being used in employee incentive programs or to bring change, it's going to be put on the choppi... Read More »
Source: http://answers.yahoo.com/question/index?qid=20071002163749AAcq0RM
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Binder Syndrome
