Topic: Puffery Advertising
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What is Puffery in advertising?
What is Puffery This is biased information, but recognized and accepted by industry, regulators and consumers. the legitimate exaggeration of advertising claims to overcome natural consumer scepticism.its done to make your product look bett... Read More »
Source: http://wiki.answers.com/Q/What_is_Puffery_in_advertising
What are examples of puffery in advertising?
Puffery can be of different formats. It could be exaggerations about the status of the product, such as “National No.1” “We are the best!”. It could be information about “special” ingredients of the product or special techniques that are cl... Read More »
Source: http://demodirt.com/index.php/us-trends/consumer-spending/348-puf...
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Puffery Advertising
