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Synonyms
win·dow-dress·ing,
also win·dow dress·ing (wĭńdō-drĕśĭng)

noun 

    1. Decorative exhibition of retail merchandise in store windows.
    2. Goods and trimmings used in such displays.
  2. A means of improving appearances or creating a falsely favorable impression: “The realignment … may be more window dressing than a substantive change in how the company does business” (Connie Guglielmo)

derivatives

wińdow-dresśer
noun