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Synonyms
al·lure (ə-lŏŏŕ)

[Middle English aluren, from Old French alurer, a-, to (from Latin ad-; see ad–), + loirre, bait (of Germanic origin).]

verb: -lured, -lur·ing, -lures. 

transitive verb 

To attract with something desirable; entice: Promises of quick profits allure the unwary investor.

intransitive verb 

To be highly, often subtly attractive: charms that still allure.

noun 

The power to attract; enticement.

derivatives

al·lurément
noun
al·luŕer
noun
al·luŕing·ly
adverb